Privacy Policy

1. Interpretation & Definitions

1.1 Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

1.2 Definitions

For the purposes of this Privacy Policy:

Account

A unique account created for You to access our Service or parts of our Service.

Application

Refers to WearWise, the AI-powered wardrobe and virtual outfit try-on mobile application provided by the Company.

Affiliate

An entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for election of directors or other managing authority.

AI-Generated Content

Virtual outfit try-on images created by our third-party AI infrastructure provider (fal.ai) using Google's Gemini image generation model and Your photos.

Company

Referred to as either "the Company", "We", "Us" or "Our" in this Agreement, refers to WearWise, Turkey.

Country

Turkey

Device

Any device that can access the Service such as a smartphone or a digital tablet.

Personal Data

Any information that relates to an identified or identifiable individual.

Service

The WearWise Application.

Service Provider

Any natural or legal person who processes data on behalf of the Company. This includes third-party companies or individuals hired to facilitate the Service, provide the Service on behalf of the Company, perform services related to the Service, or assist the Company in analyzing how the Service is used.

Subscription

Paid access tiers (BASIC, PRO, ULTRA) that grant the user a set number of AI try-on credits per billing period.

Try-On Credit

A single unit of AI outfit generation consumed when a user triggers a virtual try-on.

Usage Data

Data collected automatically, either generated by the use of the Service or from the Service infrastructure itself.

Wardrobe Data

Photos of clothing items and outfits that You upload or save within the Application.

You

The individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

2. Collecting & Using Your Personal Data

2.1 Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information, which may include:

• Your name and email address (collected via Google Sign-In / OAuth)
• Your Google account profile photo (if provided by Google during sign-in)
• Photos of Yourself (selfies) that You voluntarily upload for virtual try-on purposes
• Photos of clothing and outfit items that You upload to Your wardrobe
• Push notification tokens for delivering try-on completion notifications
• Subscription and purchase data managed via our payment processor (RevenueCat)

2.2 Usage Data

Usage Data is collected automatically when using the Service. It may include information such as Your Device's IP address, device type, operating system version, app version, features used, time and date of usage, time spent on features, unique device identifiers, and other diagnostic data.

2.3 Photo and Image Data

WearWise's core functionality requires the processing of photos You provide:

• Self-portraits (selfies) you voluntarily submit for virtual outfit try-on generation
• Photos of clothing items and outfits you add to your wardrobe
• AI-generated virtual try-on images produced as a result of processing your submitted photos

Your photos are transmitted securely to fal.ai (our AI infrastructure provider) solely for the purpose of generating virtual try-on images. fal.ai processes these photos using Google's Gemini image generation model. We do not use Your photos to train AI models without Your explicit consent. Generated try-on images are stored on our servers and linked to Your account so You can access them within the app.

2.4 Wardrobe and Outfit Data

We store metadata associated with the clothing items and outfits You save in Your wardrobe, including item names, categories, tags, and Your preferences. This data is used to personalize Your styling experience within the app.

2.5 Subscription and Payment Data

Subscription management and payment processing are handled by our third-party provider, RevenueCat. We do not directly collect or store Your payment card details. We receive subscription status information (active plan tier, credit balance, renewal dates) from RevenueCat to provide You with the correct level of access. For RevenueCat's data practices, please refer to their privacy policy.

2.6 Use of Your Personal Data

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including monitoring usage and powering AI virtual try-on generation.
• To manage Your Account: to manage Your registration as a user and to maintain Your wardrobe, try-on history, and subscription credits.
• For the performance of a contract: the development, compliance, and undertaking of the subscription contract for the Services You have purchased.
• To contact You: To send push notifications regarding the completion of Your virtual try-on generation, important updates, or security-related communications.
• To process AI try-on requests: Your selfie and selected clothing photo are securely transmitted to fal.ai (our AI infrastructure provider) for the sole purpose of generating a virtual try-on image using Google's Gemini model.
• To manage Your requests: To respond to and manage any requests or support inquiries You submit to Us.
• For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets.
• For analytics and improvement: We may use aggregated, anonymized usage data for data analysis, identifying usage trends, and improving our Service and user experience.

2.7 Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. Specifically:

• Account data is retained for the lifetime of your account and for a reasonable period after account deletion, as required by applicable law.
• Uploaded photos (selfies and wardrobe items) are retained as long as Your account is active. You may delete individual items at any time via the app. All Your photos are deleted upon account deletion.
• AI-generated try-on images are retained for as long as Your account is active or until You delete them.
• Usage Data is generally retained for a shorter period, except where retention is required for security or legal compliance purposes.

2.8 AI Processing and Third-Party Services

WearWise's virtual try-on feature uses fal.ai — a third-party AI infrastructure provider — to process Your photos and generate outfit try-on images. fal.ai internally runs Google's Gemini image generation model (gemini-3.1-flash-image-preview). When You initiate a try-on, the following occurs:

• Your selected selfie and clothing item photo URLs are securely transmitted over encrypted connections to fal.ai's servers.
• fal.ai processes these images using Google's Gemini model to generate the virtual try-on output.
• The generated image is returned to our servers, stored, and made available to You within the app.

Your use of the virtual try-on feature constitutes Your consent to this processing. You will be shown a clear in-app consent notice before your first AI generation.

Third-party services that process your data:

• fal.ai — AI image processing (receives user photo URLs for try-on generation)
• Supabase — Database, file storage, and authentication
• RevenueCat — Subscription and payment management
• Google Sign-In / Apple Sign-In — Authentication
• Upstash Redis — Job queue (stores job metadata only, not raw photos)

fal.ai's data practices are governed by fal.ai's Privacy Policy. Google's data practices (as the underlying model provider) are governed by Google's Privacy Policy.

2.9 Transfer of Your Personal Data

Your information may be transferred to and maintained on computers located outside of Turkey, including in the European Union and the United States, where data protection laws may differ. Your consent to this Privacy Policy, followed by Your submission of such information, represents Your agreement to that transfer. The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy.

2.10 Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You. This includes:

• Deleting individual wardrobe items and try-on images directly within the app.
• Deleting Your entire account and all associated data by navigating to Account Settings > Delete Account within the app.
• Contacting Us via the email address below to request deletion of any specific data.

Please note that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

3. Disclosure of Your Personal Data

3.1 Business Transactions

If the Company is involved in a merger, acquisition, or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

3.2 Law Enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g., a Turkish court, the Personal Data Protection Authority (KVKK), or a government agency).

3.3 Other Legal Requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation under Turkish law or other applicable jurisdiction
• Protect and defend the rights or property of the Company
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of users of the Service or the public
• Protect against legal liability

4. Security of Your Personal Data

The security of Your Personal Data is important to Us. We implement commercially reasonable security measures including encrypted data transmission (TLS/HTTPS), encrypted storage, and access controls to protect Your information, particularly Your photos and AI-generated images.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

5. Your Rights Under Turkish Law (KVKK)

If You are located in Turkey, under the Law on the Protection of Personal Data No. 6698 (KVKK), You have the following rights with respect to Your Personal Data:

• The right to learn whether Your Personal Data has been processed
• The right to request information if Your Personal Data has been processed
• The right to learn the purpose of processing of Your Personal Data and whether this data is used in line with its purpose
• The right to know the third parties in Turkey or abroad to whom Your Personal Data has been transferred
• The right to request rectification if Your Personal Data is incomplete or inaccurately processed
• The right to request deletion or destruction of Your Personal Data
• The right to request notification of the operations regarding rectification and deletion/destruction of Your Personal Data to the third parties to whom it was transferred
• The right to object to a result that is to Your detriment by means of analysis of Your Personal Data exclusively through automated systems
• The right to claim compensation for the damage arising from the unlawful processing of Your Personal Data

To exercise any of these rights, please contact Us at support@wearwise.info with the subject line "KVKK Data Request". We will respond to Your request within 30 days.

6. Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us.

If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from our servers. If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

7. Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

8. Changes to This Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top.

Where material changes occur, We will notify You via a prominent in-app notice or push notification prior to the change becoming effective. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

9. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or have a privacy-related concern, You can contact us: